Bad salesman trying to convince to a bored client in her office or businessman in a job interview
ATD Blog

Feedback Without Coaching Is Like a Gift Without Batteries

Thursday, May 2, 2019

It’s so disappointing to receive a gift you can’t use until you get the batteries to make it work. Giving someone feedback without offering them coaching to make sense of what they are receiving is like giving a gift without batteries--it doesn’t work. Feedback and coaching should be seamlessly paired to spark the insights needed to inspire employees to put in the considerable effort required for lasting behavior change.

Traditionally, people use feedback to inform others that t

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