Business colleagues working and analyzing financial figures on a graphs
ATD Blog

Executive Coaching: An ROI Sample Calculation

Tuesday, October 16, 2018

Calculating the ROI associated with executive coaching can be difficult. As a high-level example, consider the following situation: A top-performing account executive at a large technology firm had recently been promoted to vice president of sales for the North American division. The executive had consistently exceeded his sales quota by 200 percent and had landed key marquee Fortune 500 customers. However, the new VP was underperforming in his new position. His direct reports were struggling to

Please sign in or join the Coaching to view the full content.