Calculating the ROI associated with executive coaching can be difficult. As a high-level example, consider the following situation: A top-performing account executive at a large technology firm had recently been promoted to vice president of sales for the North American division. The executive had consistently exceeded his sales quota by 200 percent and had landed key marquee Fortune 500 customers. However, the new VP was underperforming in his new position. His direct reports were struggling to
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